SPCA of Central New York
This print advertising campaign holds one simple message — what would our lives be like without the presence of cats and dogs? It uses familiar childhood cartoons to invoke nostalgia in the viewer. The message is instantly clear when one wonders “How could Garfield’s dish be full?” or “Why isn’t Snoopy in his favorite place?” The lively colors invite the viewer to take action and the copy asks the viewer to support the CNYSPCA by visiting their website.
**1st Place Advertising Design Award (Syracuse University, 2007)**
